My Perfume

Names are important. Pick the wrong name and you might get sued. Pick the right name and not only do you sell more perfume, you add a valuable asset to your business. Most perfume names neither help nor hurt. Most perfume names neither inspire nor infuriate. They waste an opportunity. They drain potential profits. Yet people continue to name perfumes without ever bothering to ask, "Aren't there any axioms I can follow to help me develop a valuable perfume name?" The most obvious rule is you don't take someone else's name. But each year more than 1,000 new fragrances are launched and each must have its peculiar name. That means every ten years 10,000 names become off limits to you. You need to know, now, how to avoid picking a name that has already been taken while establishing your rights to names you have developed. Then, in years to come, those other marketers will have to watch out for you There's a second piece of common wisdom in developing a name ...

There's a moment in a short promotional film for Eau De Magnolia in which Frederic Malle raises his hand into the air and mimes running a fine thread through his fingers: the scent was tweaked and reworked, he explains, until it displayed a "seamless continuation" of its central idea. It is this precision which is perhaps one of the perfume's most praise-worthy attributes: from the moment it starts to the very last stages of its drydown, it remains locked on its core concept, refusing to be tempted by any prettiness that might prompt a diversion into less relevant territories. The concept in question is, of course, the magnolia flower. As Malle rightly points out in the video, although the plant is often interpreted as a lily by perfumers, it's actually far fresher, much less cloying and markedly more citrusy, traits brought to the fore in a headspace rendition of its scent put together by the late Dr Braja Mookherjee. Using this as a starting point, Carlos Bena...

In a year that saw the release of a film about the evils of sugar, mainstream scent compositions seemed to keep getting sweeter and sweeter. Perhaps that's not surprising: I guess if people can't eat the stuff, they want to walk around in a permanent fog of it. Jokes aside, the increased calorie content of our perfumes served as a useful symbol of the fragrance industry's behaviour across the whole of 2015. In a nutshell, it continued to play it safe and pander to the lowest common denominator. A few other details and near-trends rose up from the sticky syrup of the last 12 months. One of these was the greater prominence of musks in mainstream scents. It goes without saying that they've been present in perfumes for decades (and that, surprise surprise, they're getting more sugary too). However, in several pieces of work (notably Clinique's Aromatics In White) they were pushed to the foreground with an insistence we hadn't seen for a while. In most western ...

Finding a new fragrance that mixes well with your natural scent can be a daunting task. An aroma on one person may not smell the same on another, and as a result it can be difficult to make a purchase based on something you may or may not have liked that you whiffed on someone else. That's where perfume samples come in handy. Samples deliver a smaller portion of the scent you wish to try out. Using one allows you to indulge in every facet of the perfume, from the top notes to the base. And since perfumes can be very expensive, it also allows you to invest less money in a smaller quantity so you can decide if the scent samples are right for you. Furthermore, if you are not a big "perfume wearer," then you can experience the luxury that a rich and fulfilling scent can bring at an even smaller cost. Here are a few more features and benefits of using fragrance samples to find new fragrances: Strength of Perfume Samples Since fragrance samples are a great way for...

Givenchy Very Irresistible Best Perfume Most Women love fragrances. They love to see men getting attracted to them and love this feeling of power over men. To capture this nature in women, many best brands have come up with Sensual Perfumes for women. These perfumes are a must have for women who want to feel beauty, seductive and sensual for their men. Can a dash of perfume really get your Man spellbound by you? If studies have to be believed, just like pheromones perfumes can be used to attract the same sex or opposite sex the scents of Cinnamon, Vanilla, Lavender, Frankincense and Myrrh has the power to attract men. So next time when you are planning a seduction be sure to wear a beauty scent. There are several popular perfumes which have proved their power for attracting men. If you want to get the desired attention you crave given below are some top choices of fragrances which have the power to lure a Man. Very Irresistible Best Perfume by Givenchy The mo...

Perfume, cologne, and other scented products can make a man smell good, but that isn't all there is to fragrances. There are a number of reasons why men wear particular perfumes and colognes. Here are some facts about perfumes that men should know about. 1. A simple way to give your clothes a nice aroma is to use a few drops of inexpensive perfume when ironing your clothes. Here's how to do it. Put a handkerchief on an ironing board, spray some perfume onto it, then put your clothes on top of the handkerchief before ironing them. Not surprisingly, the scent will remain for some time. 2. If your cotton or silk clothes get stained, you should clean them as soon as you can. Since perfume doesn't dissolve in water, perfume stains won't be cleaned easily with just soap and water. It is recommended that ethanol be used do the job. 3. Good quality perfumes may be kept for up to five years. It is recommended that you keep any perfume you have in a suitable place. For ex...