My Perfume

Sometimes, you find the perfect perfume, but it has one serious flaw. After a few hours, the fragrance has disappeared as though you had never put it on! What can you do to make your perfume last a little longer (and be worth the price of the bottle?) First, here's a little background about what makes perfume smell. If the perfume never evaporated, we'd never smell it! The scent molecules evaporate and perfume the air around us, where our sensitive noses detect the scent. Different components of the perfume evaporate at different rates, which means that the perfume will change over time. Why are some perfumes longer lasting than others? Why do some stay on other people, but not on you? The volatility of fragrances also depends on the wearer. Body temperature, weather, and skin dryness affect how fast your perfume launches off your skin. People with oilier skin retain fragrance longer than people with dry skin. The oil binds the fragrance to the skin and results in a mor

Names are important. Pick the wrong name and you might get sued. Pick the right name and not only do you sell more perfume, you add a valuable asset to your business. Most perfume names neither help nor hurt. Most perfume names neither inspire nor infuriate. They waste an opportunity. They drain potential profits. Yet people continue to name perfumes without ever bothering to ask, "Aren't there any axioms I can follow to help me develop a valuable perfume name?" The most obvious rule is you don't take someone else's name. But each year more than 1,000 new fragrances are launched and each must have its peculiar name. That means every ten years 10,000 names become off limits to you. You need to know, now, how to avoid picking a name that has already been taken while establishing your rights to names you have developed. Then, in years to come, those other marketers will have to watch out for you There's a second piece of common wisdom in developing a name

I knew I had done it when my wife started wearing it without being prompted. I knew I had done it when, in the late afternoon, I could still detect the clear aroma of the perfume she had put on that morning. I knew without a doubt that I had created a fragrance that (1) my wife liked well enough to USE without being prompted, (2) that had enough RADIANCE so that I could detect it on her from a distance, and (3) that it had enough TENACITY to last all day. I was even more gratified to learn that several of her friends had ASKED her what perfume she was wearing ... because they liked it too! How much training does it take to create a successful perfume of your own, on your own? A number of people have asked me where I got my training in perfumery. The fact is that my "training" is quite limited and nothing that is not, today, available to anyone who wants it badly enough and who is willing to read, learn, spend a little money, and discipline themselves to think, smell, take n